Plan Baton Rouge III

Franklin Associates is leading the Public Engagement and Outreach efforts on Plan Baton Rouge III, a master planning initiative focused on advancing downtown Baton Rouge. As Engagement and Outreach lead, we will develop the tools and communications channels necessary to meaningfully engage with the entire community, including new and traditionally underrepresented populations.

In our role, we are tasked with informing stakeholders and gathering input from individuals and organizations that represent all of downtown’s current uses, including residential, business, state and local government, and recreational use. The team will research, analyze and monitor public perceptions, develop appropriate messaging and information dissemination channels, and work closely with the client to craft and execute communications strategies that ensure community input ultimately influences the planning process.